Life insurance is a type of insurance that pays out money to a beneficiary upon the death of the policyholder. Consumers can buy life insurance policies online using digital comparison websites, direct from insurers, and through brokers. When buying life insurance online, it is important to consider coverage needs, budget, and policy options such as term and whole life insurance. Shopping online can be time-saving and cost-effective, but it is important to read reviews, compare policies, and speak to an expert before making a purchase.